The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
Project
Uffizi Galleries
(Ita) Il progetto di design thinking che ha portato alla realizzazione di un sistema di identità visiva per le Gallerie degli Uffizi.
Project
Ago
Ago is born from simple signs, like the circle, put into a system to generate visual languages that lend themselves to new narratives and new models of use of identity, as in a graphic game infinitely declinable, which alternately amplifies the institutional or popular character of the project syntax.
News
New visual identity for “Collegio Universitario dei Cavalieri del Lavoro Lamaro Pozzani”
News
Presentation of “Terre di pisa” brand
Project
Terre di Pisa
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
News
(Ita) Con Repubblica vinci New York
Project
Novartis – Bioupper
We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.
Project
CEAS
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
News
(Ita) Carmi e Ubertis a Jesi per la chiusura del Brand Festival
Project
Testate Altroconsumo
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
News
The White Book of Digital Communication
Project
Magnoberta
Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.
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FestivalFuturo
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
Project
Generali Group – The Academy
A total branding project dedicated to the professionals, of today and tomorrow.
Project
Milanosesto
Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.
Project
Padiglione Italia
We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.
