The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
(Ita) Il progetto di design thinking che ha portato alla realizzazione di un sistema di identità visiva per le Gallerie degli Uffizi.
Ago is born from simple signs, like the circle, put into a system to generate visual languages that lend themselves to new narratives and new models of use of identity, as in a graphic game infinitely declinable, which alternately amplifies the institutional or popular character of the project syntax.
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.
A total branding project dedicated to the professionals, of today and tomorrow.
Together with the Casale Jewish Community we create a symbolic objects exposition of an ancient culture, with the contributions from artists and international designers.
We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.
Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.
Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.
Tere Cerutti and his family brought the city of Casale Monferrato in the world with the pride of keeping the technological brain and the most important productions of the company on the territory.