The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
Elio Carmi
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Project

Uffizi Galleries

(Ita) Il progetto di design thinking che ha portato alla realizzazione di un sistema di identità visiva per le Gallerie degli Uffizi.

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Project

Unioncamere

A modern, inclusive and participatory sign that contributes to give unity to the Italian Chamber system, to promote the institution and to enhance the new strategic objectives that Unioncamere places in the country.

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News

New visual identity for “Collegio Universitario dei Cavalieri del Lavoro Lamaro Pozzani”

It is an honor to present the new brand designed and created for "Collegio Universitario ...
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News

Presentation of “Terre di pisa” brand

On 7 February 2018, at the Chamber of Commerce of Pisa the new "Terre di Pisa" brand ...
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Project

Terre di Pisa

Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.

To design is to communicate clearly by whatever means you can control or master.
Milton Glaser
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Project

Novartis – Bioupper

We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.

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Project

Generali Group – The Academy

A total branding project dedicated to the professionals, of today and tomorrow.

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News

(Ita) Carmi e Ubertis a Jesi per la chiusura del Brand Festival

Sorry, this entry is only available in Italian.
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Project

Museum of Lights

Together with the Casale Jewish Community we create a symbolic objects exposition of an ancient culture, with the contributions from artists and international designers.

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Project

Padiglione Italia

We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.

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News

Design – Futile exercise of intelligence, or as wasting energies and investments.

June '16 - The packaging design world narrated by Elio Carmi and Alessandro Ubertis, a ...
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Project

Milanosesto

Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.

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Project

Magnoberta

Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.

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News

The White Book of Digital Communication

On Thursday the 27th of June, eight associations - Unicom, Upa, Assocom, Fcp, Fedoweb, Fieg, ...
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Project

Cerutti – Tribute to Tere

Tere Cerutti and his family brought the city of Casale Monferrato in the world with the pride of keeping the technological brain and the most important productions of the company on the territory.

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News

(Ita) I Lumi di Chanukkah alla Triennale di Milano

Sorry, this entry is only available in Italian.