The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
Elio Carmi
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Project

Uffizi Galleries

The design thinking project that led to the creation of a visual identity system for the Uffizi Galleries.

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Project

Ago

Ago is born from simple signs, like the circle, put into a system to generate visual languages that lend themselves to new narratives and new models of use of identity, as in a graphic game infinitely declinable, which alternately amplifies the institutional or popular character of the project syntax.

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News

CeU for Gruppo RCS

Carmi and Ubertis oversaw the brand strategy project of its new Business School for the ...
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News

ADI DESIGN INDEX 2018

Carmi and Ubertis Milan is among the finalists of the ADI DESIGN INDEX 2018 award thanks ...
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Project

Terre di Pisa

Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.

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News

From banking foundation to the Foundation of Modena: a new visual identity for a renewed agreement with the territory.

In a context in which banking foundations renew their relationship with the territories in which ...
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Project

Novartis – Bioupper

We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.

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Project

CEAS

A new brand identity enriched with a narrative and a visual language expressed in graphic courtly tones, which reinterpret the geometric codes.

News

Carmi and Ubertis at the service of culture

Friday, March 22nd, in the foyer of the Ferrara Theater, the national convention "Performing Communication: ...
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Project

Altroconsumo headline

In September 2018 took shape “IN”, an editorial system characterized by two letters that encompass and reinforce Altroconsumo values: independence, authentic information, inclusion.

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Project

Magnoberta

Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.

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News

Presentation of “Terre di pisa” brand

On 7 February 2018, at the Chamber of Commerce of Pisa the new "Terre di Pisa" brand ...
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Project

FestivalFuturo

Communication strategy, visual concept and guerrilla marketing actions for FutureFestival, the annual Altroconsumo event. A festival designed to be always close to the consumer.

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Project

Generali Group – The Academy

A total branding project dedicated to the professionals, of today and tomorrow.

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Project

Milanosesto

Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.

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Project

Padiglione Italia

We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.

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News

From the merger of Assocom and Unicom born UNA, Companies of the United Communication.

During the meetings of Assocom and Unicom held yesterday, January 15, the associates have deliberated without ...