The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
Project
Uffizi Galleries
(Ita) Il progetto di design thinking che ha portato alla realizzazione di un sistema di identità visiva per le Gallerie degli Uffizi.
Project
Unioncamere
A modern, inclusive and participatory sign that contributes to give unity to the Italian Chamber system, to promote the institution and to enhance the new strategic objectives that Unioncamere places in the country.
News
New visual identity for “Collegio Universitario dei Cavalieri del Lavoro Lamaro Pozzani”
News
Presentation of “Terre di pisa” brand
Project
Terre di Pisa
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
News
(Ita) Con Repubblica vinci New York
Project
Novartis – Bioupper
We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.
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Generali Group – The Academy
A total branding project dedicated to the professionals, of today and tomorrow.
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(Ita) Carmi e Ubertis a Jesi per la chiusura del Brand Festival
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Museum of Lights
Together with the Casale Jewish Community we create a symbolic objects exposition of an ancient culture, with the contributions from artists and international designers.
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Padiglione Italia
We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.
News
Design – Futile exercise of intelligence, or as wasting energies and investments.
Project
Milanosesto
Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.
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Magnoberta
Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.
News
The White Book of Digital Communication
Project
Cerutti – Tribute to Tere
Tere Cerutti and his family brought the city of Casale Monferrato in the world with the pride of keeping the technological brain and the most important productions of the company on the territory.
