The Brand is a set of states of mind, of past experiences, of the expectations that each of us associate to a brandmark; these are two very different things, and is incorrect to call them with the same name, so "the brand is not the Brand".
The design thinking project that led to the creation of a visual identity system for the Uffizi Galleries.
Ago is born from simple signs, like the circle, put into a system to generate visual languages that lend themselves to new narratives and new models of use of identity, as in a graphic game infinitely declinable, which alternately amplifies the institutional or popular character of the project syntax.
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
We realize the concept and visual project of BioUpper, the training acceleration platform for Life Science startup.
A new brand identity enriched with a narrative and a visual language expressed in graphic courtly tones, which reinterpret the geometric codes.
In September 2018 took shape “IN”, an editorial system characterized by two letters that encompass and reinforce Altroconsumo values: independence, authentic information, inclusion.
Creative projects dedicated to Magnoberta, featuring a restyling of the mark and of the labels’ graphic.
Communication strategy, visual concept and guerrilla marketing actions for FutureFestival, the annual Altroconsumo event. A festival designed to be always close to the consumer.
A total branding project dedicated to the professionals, of today and tomorrow.
Create the visual imagery of one of the most impressive urban regeneration projects in Europe: here is our challenge.
We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.