Provincia di Belluno
Coordinated by: Provincia di Belluno, Direzione GeneraleStrategy by: Yellow Railroad Ltd Video: Qubit
The province of Belluno presents itself to the tourism market with the “Dolomiti Bellunesi” brand, coupled with the specific identification “The Mountains of Venice”. The aim is to strengthen the local economy by promoting the touristic charm of the area.
The attributes Authentic, Spectacular, Cultural and Adventurous framed the development of the project. The shape of the brand relates to the landscape and the user experience, while also providing a common sign, meaningful across the whole territory.
A careful study of the distinctive features of the landscape is required to design a logo for the visual identity of a territory. The amplified letter "M" recalls the landmarks of the Dolomite and makes reference to the inclinations that one has to face while climbing or hiking.
The DNA of the Belluno Dolomites is the essence of the Brand: Authentic, Spectacular, Cultural and Adventurous. The identity for Dolomiti Bellunesi comes from the genius loci: