Le Gallerie degli Uffizi
2021
Film director: Francesco Cusanno
Color Grading: Winston di Maio Motion Graphic: Marco GabrieleTHE BRIEF
UffiziKids wishes to be the reference point for all those who deem culture to be essential for personal growth. We were asked to create a stand-alone identity that could mark all activities designed for the younger population, across the Galleries.
THE SOLUTION
The name is self-explanatory and the visual complementary. We created a simple straightforward sign, that everyone would understand: a smiley face. This emoticon makes room to individual emotional experiences. By recreating the smiley, kids will give it their personal unique touch, that symbolises their individuality, the basis for their growth as people and citizens.