Tato

Client

Tato di Filippo Cristina

Location

Milano e Gargallo (NO)

Date

2016

Credits

Tato
Filippo Cristina
Azalea Seratoni
Oplà Production
Maurizio Maniscalco
Tipografia Testori
Ivrea Grafica
Agep

The Brief

Give substance and concreteness to a new design concept, recently born from the mind of a young entrepreneur with the passion of great Italian taste of the 60s and 70s.

Solution

Create a path of strategic and collaborative development, a guide to the realization of a global brand system. A solid system, ready to face the international market.

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A complete project: from the analysis of the enterprise dream to the strategic and visual development of the brand, now ready for the future, thanks to the expression of its own brand values.

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Tato was led by a unified and shared strategy, an expression of a made in Italy open to internationality: the two branches of the brand DNA.

The rediscovery of Italian design history trespasses in the use of new materials and new visual and linguistic codes: every product is a new story, which is permeated with deep culture.

The redefinition goes beyond fashion, thanks to a unique branding method, applied to the new concept, which listens to the ambitions of a young entrepreneur, ambassador of the new Italian taste.

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The lines use for the products and the admiration of ’70 Italian designers, permeate in any single element of the complex design project.

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The Italian style is elevated to myth, the elegance is pursued with the best materials combined with continuous technological innovations: the elements combine together and contribute to create the value and the new brand personality.

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To create emotional design.