Technological innovation, the growing attention for the environment, sustainability and artificial intelligence set out new standards for industrial production. Mix wishes to create new “doors”, that integrate innovative tools and functions. It re-creates their functionality, designing an object that is recognizable yet distinctive, and easier to maintain.
Our project of total design takes a comprehensive approach, that goes beyond the naming to focus on the industrialisation and communication plan. It takes a natural shape, as a tree that develops vertically as well as laterally, with all its functions on the branches. This leads to the development of a Y shape, which set the ground for the development of the complementarity products of the total design project.