Define the visual identity of Expo 2015 Italian Pavilion starting from the concept Vivarium Italy, created by Marco Balich, Director of Italian pavilion.
We have conceived and developed a modular, distinctive, complete communication system, able to represent Italy, over Expo 2015, too.
Padiglione Italia. Diversity means uniqueness.
Not a logo but an organic shape, alive: different cockades which become one, always in flux.
is a vivarium of several identities, which live and grow up together. The choice of the cockade, an ancient symbol of unity, represents the long history of Italy.
From the web to billboards, large or really small, the identity of the Italian Pavilion is called to stand out and intrigue in its multiple contexts. Always remaining itself. Flowing lines as the Earth that makes a Nation.
AN IMMERSIVE JOURNEY IN THE POWER OF THE ITALIAN IDENTITY — MARCO BALICH