RCS Group
2019
BRIEF
RCS Group intended to build a high-skill educational hub for students, young people, managers and professionals, optimizing the know-how of its own managers, journalists, editors, reporters, photographers, reporters for educational programs, with a unique and distinctive promise. The request was to develop a naming, a trademark and a Brand Design Strategy. This allows to place the new brand in the educational market, aiming at the international one, maintaining a significant link with its Mother Brand, from which its strength comes.
SOLUTION
Creating the new brand identity, ambassador of the potential of RCS MediaGroup in the educational field, the project has taken the distinctive storytelling and visual language used for the Corporate Brand: on the one hand the use of the Mother Trademark, on the other hand aligning with the graphic and typographic signs of the typical university culture.