THE BRIEF
The Cassa di Risparmio di Modena Foundation felt the need to acquire a new name and a new visual identity to consolidate a renewed relationship with citizens in relation to the territory in which it operates.
THE SOLUTION
The analysis of the existing and symbolism present in the heraldic shield, associated with the strategic plan and the constant link between tradition and innovation, has allowed the definition of a brand language, built between cultural heritage and modernity, open to inclusion and suitable for become a communication system. A set of simple, recognizable and distinctive traits make up the new identity, and with the renewed name open online and offline opportunities that unite and dialogue between the past and the present, between people and the Foundation.
A NEW IDENTITY TO MARK THE TRANSITION FROM A BANKING FOUNDATION TO A MODENA FOUNDATION'S.