Francesco Biacca – Evermind
Mix Srl, the Italian leader in the sector of the production of rollover, systems and equipment for car washes, had the dual need to develop a new visual and verbal language starting from the brand and its values and devising a strategy to consolidate its digital presence .
We started from the brand to extend the differentiating elements, to create a new layout and a verbal and visual language capable of conveying the identified brand values.
The digital strategy has resulted in the re-design of the website to increase performance and the User Experience.
At the same time, work has been done on indexing to improve search engine rankings, with a consequent increase in commercial results.
Over the years Mix has positioned itself as a market leader in Italy and as a strong competitor abroad, from Latin America to Eastern Europe.
The study of the new Brand Language has renewed the brand image with an essential visual identity that enhances the existing brand. The resulting visual language emphasizes its stylistic figures and the oblique geometry becomes an identifying graphic element that is declined on all communication media.
The language adopted uses a direct tone and denotative. The visual joins the headline to express the identity values of the Brand.
The graphic layout is a consequence of the identified Brand Language.
The Brand Language was also applied to the product side. Together with the technical office of MIX srl and the designer Paolo Villa, they were identified distinctive elements of the new product line Red Line, inspired by the diagonal geometry of the brand.
The new website has been designed for a more immediate use of the contents and to forcefully highlight the values, the mission and the corporate vision in order to consolidate the positioning of MIX on the Italian and international market. A digital catalog containing more than 50 products, each accompanied by a detailed data technical sheet, explanatory photos and videos.
WHEN TECHNOLOGY, STURDINESS, RELIABILITY AND DESIGN MEET THE PERFECT CAR WASH. A MIX OF INNOVATION, BEAUTY, PRACTICALITY AND PLEASURE OF USE.