To define and develop the sign of Expo 2015, born from Andre Puppa’s idea.
We retraced the origin of the mark, defining the essence of EXPO2015. From the analysis we created a complete system of strategic design, aimed at planning the possible applications and extensions, laying out the guidelines of use on global level.
EVERYONE CAN COMMUNICATE. TO SIMPLIFY SOMETHING YOU NEED TO SHAVE THINGS OFF, AND TO SHAVE THINGS OFF YOU NEED YOU KNOW WHAT CAN BE SHAVEN OFF.
“WRITTEN VERBAL”, BRUNO MUNARI, 1992
From a logo to a brand. A strategic design project.
The analysis and definition of the brand’s values are at the base of this strategic design project, focused on developing and managing the mark of Expo 2015.