Expo 2015

Client

EXPO 2015

Location

Milano

Date

2015

Credits

Andrea Puppa
Jos Buivenga

Il Brief

To define and develop the sign of Expo 2015, born from Andre Puppa’s idea.

Solution

We retraced the origin of the mark, defining the essence of EXPO2015. From the analysis we created a complete system of strategic design, aimed at planning the possible applications and extensions, laying out the guidelines of use on global level.

bandiere_EXPO
Expo-Brand-book

EVERYONE CAN COMMUNICATE. TO SIMPLIFY SOMETHING YOU NEED TO SHAVE THINGS OFF, AND TO SHAVE THINGS OFF YOU NEED YOU KNOW  WHAT CAN BE SHAVEN OFF.

“WRITTEN VERBAL”, BRUNO MUNARI, 1992

From a logo to a brand. A strategic design project.

The analysis and definition of the brand’s values are at the base of this strategic design project, focused on developing and managing the mark of Expo 2015.

spille-expo-render
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museo-expo-2015-specimen_trasp
infopoint-1
expo_bandiera
stationery
schema-generale_
expo
Volontari Expo ph Eugenio Marongiu
spilletta
Electric-Car_Volontari