To define the visual identity of the Uffizi Galleries (a cultural establishment founded by ministerial decree in 2014), then to graphically adapt it to communicate the three museums composing it: Uffizi, the Pitti Palace and the Boboli gardens.
To design and develop an identity system meant to be complete, componible and distinguishable, able to communicate the Uffizi galleries in its entirety, respecting the personalities of the single entities that compose the museum complex.
The identity of the Uffizi Galleries synthesizes in an open sign the confluence of three main references:
1. The vasarian arch, explicit homage to Florence's Renaissance, a trait d’union between nature and art, between history and tomorrow.2. The divine proportion or golden section, peak of mathematical properties that can be found in many natural and cultural contexts, symbol of balance and perfection. 3. The monogram, the base on which to build graphic marks of belonging and ownership. In art, the first one to use it extensively was Albrecht Dürer, diffusing it throughout Europe.