EMPATHY, ENGAGEMENT, UNITY: BRAND VALUES AS MAIN FOCUS OF SHORT STORIES THAT TELL THE SYNERGY OF ALTROCONSUMO WITH ITS MEMBERS.
Personality and humor, to tell the authority and the collective strength of a consumer association, different from others.
The value system analysis has been the key driver for the development of short stories that tell and illustrate the wide range of services and products, in order to express its real potential.
The illustrative style wants to be the symbol of the new communication language we have introduced after the work of strategic repositioning of the brand, it wants to give freshness and elements that characterize the whole communication system.
The colors and the traits want to tell and represent the institutional and, at the same time, concrete Altroconsumo style, straight to the point.