Photography: Claudio Bonoldi Studio
Skémata is the innovative company for the production and the distribution of forensic gowns 100% Made in Italy, owned by Francesca Molinari. The need is to develop a new Brand Identity, starting from the rethinking of the trademark and the payoff, in order to strengthen its placement at national level.
The analysis of the existing identity gave the chance to develop a whole new identity system, according to the previous one. The sign contains within itself the essential elements of Skémata gown: the tailoring style connected to its practicality. The Brand language defines authority, precision and professionalism, declined on the different applications.
“For those who see it, it’s a symbol of entitlement, professionalism and precision. For those who wear it, the gown needs to be practical, functional and always up to the occasion.”
The visual identity is born from a rethinking of the existing sign: the lines that build it, create two open and symmetric shapes which, through a game of solids and voids, design “S” of Skémata: two elements that, by challenging each other, delimit and create space at the same time.
The secondary chromatic palette identified is used to differentiate the lines of robes offered by Skèmata. They differ from each other by line and type of performance.