Tucano Milano
2020
Studio Roberto Paoli
THE BRIEF
Life is movement and every identity lives in renovation. Technologies, mobility, connections modify needs and shift people’s needs. Tucano moves into a market that required a new positioning, with a rewamping of the brand identity.
THE SOLUTION
The Design Thinking process acted as a compass for the design project, values and attributes were redefined. To reinforce the brand promise, was inserted a payoff indicating the origin and date: Milan 1985. This is a kind of guarantee mark and seals Tucano in its experience of design and Made in Italy.
Tucano, Intelligence in motion