Collegio Universitario Cavalieri del Lavoro Lamaro Pozzani

Client

Collegio Universitario Cavalieri del Lavoro Lamaro Pozzani

Date

April 2018

The Brief

Realize the new visual identity of the “Cavalieri del Lavoro Lamaro Pozzani University College” and the social identity of the “National Knights of Labor Federation”, an institution of the Italian Republic, established in 1901, which confers the honor on the “Merit of Work” to particularly deserving Italian women and men.

Solution

Starting from the noble tradition of the Knights of Labor, the new visual identity was conceived and developed for the University College.

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(Ita) Il segno grafico è stato rivisitato e ripensato in chiave contemporanea: il sigillo assume i contorni di un libro aperto, dentro il quale sono rappresentate le api araldiche, brand proprieties distintivo della Federazione Nazionale dei Cavalieri del Lavoro.

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THE BRAND, COLORED BY BLUE # 003B6F, TRACES A LINE OF CONTINUITY WITH THE HISTORICITY, AUTHORITY AND TRADITION OF THE UNIVERSITY COLLEGE.

The character identified is Mercury Text.

sala-fondatori-wide

The new brand communication of the University College updates part of the system of the National Federation of Knights of Labor.

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