Startt is an interdisciplinary studio of architecture and urban transformation that applies an anthropological-cultural approach to architectural and landscape projects. It has drawn great attention since the previous decade and today it is as a mature, innovative, progressive studio.
To define the current positioning, Carmi e Ubertis has created a rebranding process, designing a brand that combines past and future, a distinctive logotype, highly readable, that functions primarily as a mark, an index, a signature.
The Futura PT Bold font, historically used in architecture in the stencil technique, gives the brand solidity and strength. The wide space between the letters gives distinctiveness and conveys a sense of openness and scalability. The central syllable is designed to be customized by chromatic and treatment variations, giving life to new semantic games.