May ’17 – Ministry of Cultural Heritage, Activities and Tourism launches the Italian Council, the institutional project is focused on the promotion of Italian contemporary art in the world.
We are proud of being a part of this initiative with the visual identity project. Thanks to building of geometrical modules, logo is composed by different signs creating a unique shape that represents the typical Italian variety. Elements who are similar but not equal, divided but joined, as the multiple interpretations of reality gave by the contemporary artist.
The Ministry goal is to create the first big public promoter, aim to enhance and promote contemporary artists, increasing synergies with the Ministry of Foreign Affairs and Italian Culture Institutes networks.