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Branding Design Oriented: the importance of a strategic approach to the brand

Interviewed by the editors of Mediamorfosi, the creative director and founder of Carmi and Ubertis Milano, Elio Carmi, spoke about the importance of having a strategic approach to the brand as a differentiating element following a branding design oriented path. Read the full interview at the following link:

http://www.mediamorfosi.com/2018/02/19/branding-design-oriented-elio-carmi-ci-spiega-limportanza-di-un-approccio-strategico-alla-marca/